PLYMOUTH ROCK ASSURANCE
150 channels to fit customers ’ needs . Some consumers would prefer we market to them through email and display advertising , whereas others prefer direct mail or social media advertising . It ’ s about tailoring our messaging and approach to fit the needs of the customer .”
Another interesting area of partnership Plymouth Rock is beginning to explore is with financial institutions . “ This is an area of expansion and growth ,” says Lyons . “ We ’ re finding that these financial institutions are able to round out their client base by offering a Property and Casualty insurance product with us , and in doing so , improve their customer retention . The strategic partnerships we form are key to what Plymouth Rock does . Our partnerships are not about ‘ you do this and we do that ’ – they are creative and agile . Plymouth Rock is currently working with many financial institutions in this regard and is actively seeking out new partnerships to advance our respective businesses .”
Internally , Plymouth Rock ’ s research and development team is always on the lookout for emerging technologies . Its agile , flexible approach allows new
“ Regional direct writers need to be scrappy and agile in how we form partnerships ”
— Tom Lyons , Chief Operations Officer , Direct Response Channel , Plymouth Rock Assurance
APRIL 2019