SAP

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Qualtrics is a technology platform that organizations use to collect , manage and act on experience data . Experience management may be described as a system whereby teams , departments and organizations can manage the four core ‘ experiences ’ of business : customer , product , employee and brand . “ One of the things that really excited us when we were considering this acquisition ,” says Shenkman , “ was the idea of creating a category around experience management . This is often narrowly defined as a customer ’ s , an employee ’ s , or a product user ’ s experience . But Qualtrics is truly a horizontal platform that allows you to get feedback and information around the holistic experience from all of these . This gets really interesting when you bring it together with our product portfolio , which links together that operational data with experiential data . How is it possible to have an intelligent enterprise without understanding how your customers , employees , product users , and everyone exposed to your brand , feel about

APRIL 2019