29 you ?” It is hard to have a holistic view without really understanding what is happening to the business from an external perspective , and why that is happening .”
Simply put , Qualtrics brings together the mass of experiential data trawled from whatever source – customer , brand , employee or the product itself . Rather than crunching these numbers in the back office and subjecting them to traditional feedback and survey processes , it gives companies the ability to adjust policy based on this data in real time – addressing issues like competitiveness drops , employee turnover or customer churn before they have time to develop into a problem . The integration of this ability with SAP ’ s ecosystem eliminates the old distinction between front office and back office . ‘ Intelligent enterprise ’ ceases to be a mere buzzword once the business is viewed organically , rather like the human body or a natural ecosystem in which latency can mean the difference between extinction and survival .
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