“Digital transformation is not just about the technology and the process that you change , but also about changing the organisational culture ”

— Jacques Von Benecke , Chief Digital Officer , OSN

ensure its hybrid cloud architecture is maintained and data can remain available , while seeing the business gain increased agility in responding to evolving customer requirements . “ If we give customers a dire experience they walk away . This is the big difference between satellite customers and digital customers . Digital customers are very unloyal because within two clicks they can sign up to Netflix or Amazon . Satellite customers are loyal because it ’ s a pain to change your satellite subscription ,” adds von Benecke . Gaining an acute awareness of customer behaviour , age groups , and the way customers consume content , OSN has sought to fully transform the customer experience . New

APRIL 2019