Jacques von Benecke
digital tools whichwill deliver increased reliability , scalability and improve performance across its channels , which will filter into its aim to deliver valueadded services at every stage . “ Underlying technology platforms are getting more stable by moving into the cloud . We are now focusing on how we can change consumer habits and the customer experience when they interact with our content ,” he explains . “ Customers want everything now , on every device , for free . Here , we struggle with internet adoption and digital payments . Credit cards and debit cards are not widely used in theMiddle East where cash is still king , and people assume everything ’ s paid by credit card . It ’ s all about balancing that with how careful we have to be about what we broadcast . It ’ s the complexity of the challenge that excites me .”
EXECUTIVE PROFILE
Jacques von Benecke
As Chief Digital Officer at OSN , Jacques von Benecke is the driving force behind the digital transformation agenda in the IT , Innovation , Broadcast and Business Intelligence teams at the MENA region ’ s leading entertainment network . Since joining OSN in 2017 , von Benecke ’ s key objective has been adding a world – class OTT capability to OSN ’ s premium suite of products and services . He has been responsible for implementing OSN ’ s cloud strategy — moving OSN ’ s digital products to the cloud to ensure the broadcaster has the scalability , reliability and performance required for not only the digital future , but also to fight against piracy and to adopt dual CDN and ABR streaming that will take customer experiences in the Middle East to new levels . von Benecke is a specialist in innovation and automation , introducing blockchain , IoT and machine learning to the organisation as a part of the current digital transformation at OSN .
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