Heavily reliant on local telco infrastructures across the Middle East , emerging markets such as Egypt and Jordan as well as North African emerging markets like Algeria and Morocco present ongoing challenges , with 2G networks still in operation . “ Dubai , for example , is significantly advanced , but in Saudi Arabia it is a very different story – and the two are neighbours . A large part of the region tries to copy Dubai , but it depends on how wealthy the country is and how conservative the culture is ,” observes von Benecke . “ Saudi Arabia is by far the strictest ,
where they are only starting to allow cinemas back into the country . They have concerns regarding the type of entertainment people can access , so proactively monitor this the entire time .”
However , such a diverse customer base has no doubt presented significant challenges , leading OSN to look towards technology to not only drive increased efficiencies and enable further cost savings , but also to support its efforts to remove content which would not meet the standard of each country . Partnering with Amazon , the business has utilised machine learning to develop
APRIL 2019