SOFTWARE SUBSCRIPTION
76 complexities that comes with that . Traditionally , everything from quoting to ordering and fulfilling fall between two key systems : CRM and ERP . Yet , subscriptions aren ’ t as simple . Rather than a linear process , subscription or recurring billing needs an agile system that can respond to thousands of customer events a day . Anticipating that the impending move to subscription models would disrupt core operations , Zuora has built an end-to-end portfolio of SaaS applications that allows companies to bring their entire subscription business under one roof . “ We ’ ve been 100 % focused on building a set of applications that any subscription business can use . Specifically , we look at things like pricing , e-commerce , billing , payments , renewals and revenue recognition . It ’ s a complex system .”
Throughout his career arc , Tzuo has often been credited with coining the phrase ‘ subscription economy ’ and now , he ’ s also added a new forwardthinking statement to his repertoire . “ We coined the phrase ‘ the end of ownership ’ to encourage companies to stop obsessing about getting customers to own their products ,” he
“ When you build a business that is based on the loyalty of your customers and how much they love using your service , it ’ s a much more stable business ”
— Tien Tzuo , Co-founder and CEO of Zuora
APRIL 2019