People Bringing Purpose to Technology -Telstra Purple EMEA
People Bringing Purpose to Technology -Telstra Purple EMEA
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Telstra ’ s Disruptive Decision-Making report investigated how the four key factors of people , processes , technology understanding and partnerships contribute to organisations ’ decisionmaking ability and effectiveness in digital transformation . Many companies that struggle digitally are those that lack visionary executives who are clear on what needs to be done for the business
“ It ’ s all about the people and those people bringing purpose to technology ”
— Adrian Spink Head of Telstra Purple , EMEA as a whole . Business leaders need to take a step back for a broader , objective view . Only once business goals are defined , can a coherent technology strategy be built .
The focus on people and the broader culture , which enable any successful transformation , is deeply rooted in Telstra Purple ’ s approach . It ’ s also a subject that resonates deeply with Adrian Spink , Head of Telstra Purple in EMEA .
“ It ’ s all about the people and those people bringing purpose to technology ,” states Spink . “ Despite my background , I ’ m not a huge fan of the term
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