“ Without the right processes in place , leaders risk losing sight of the value of investments and lacking the insights to understand what steps are beneficial to the business in the long term . Forward-thinking IT leaders are therefore focusing on cost allocation before profitability . Understanding who is using ( or not using ) IT resources and assessing the business value it brings to different stakeholders is key to making decisions on where to alter investment and realise transformation projects ,” said Nilsson
Visualisation holds the key to C-suite buy-in Mohammad Syed is currently the Chief Data Strategist at global data consultancy Carruthers and Jackson . He suggests that “ organisations need to remember that data only has value in the context of a business decision , and data teams must involve the C-suite and business analysts from the very beginning of the journey ”.
Syed advises data teams to “ start by defining the target state and work backwards to determine the overall solution strategy . If you start with the analytical layer , it is a slick way of putting the business outcomes first , and ensures that each layer of the “ data delivery stack ” is purposeful , valuable and necessary to the goal .
“ Great visualisation is key . Data teams consistently underestimate the importance of visual and design when presenting their ideas and solutions , thinking that the “ technical build quality ” will sell the product instead of an “ emotional appeal ”. It ' s critical to understand colour and space theory in order to drive engagement from business users and c-suite executives ,” explains Syed .
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