FIVE MINUTES WITH ...
RYAN DEAN
FOUNDER , RD CONTENT
Ryan Dean has grown his global creative production agency from a tiny flat back in 2009 .
At the forefront of production standards , RD Content are assembling sustainable studios at Park Royal that will be one of the largest in London .
Q . HOW HAS THE SOCIAL MEDIA LANDSCAPE CHANGED AND GIVEN RISE TO THE MODERN AGENCY ?
» The biggest change to social media is that channels need to maintain an ‘ always-on ’ approach , permanently releasing content on a daily , weekly , monthly and even yearly basis . Gone are the days when you release an advert and run it for a whole year - it just doesn ’ t work anymore . This has shifted how media publishers and advertisers have had to work with one another .
24 April 2022