Technology Magazine April 2022 | Page 25

“ I BELIEVE THAT , POUND-FOR- POUND , BRITAIN IS THE BEST PLACE TO WORK IN THE WORLD FOR CREATIVE INDUSTRIES ”

“ I BELIEVE THAT , POUND-FOR- POUND , BRITAIN IS THE BEST PLACE TO WORK IN THE WORLD FOR CREATIVE INDUSTRIES ”

Q . WHAT IS YOUR MISSION AT RD CONTENT ?

» Our reason for existing is to tell better stories . It ’ s my passion . And it is the passion of everyone who works for me . That is attractive to brands and businesses because they need to work harder with their content these days . Our mantra is ‘ how can we tell the story better ’. By building facilities that are pretty much unrivalled anywhere on earth , which we are doing right now in Park Royal , we are able to do things that other people can ’ t do . It comes back to every investment we make . Whether it is the equipment , facilities or the people , it ’ s all part of the goal to tell better stories . The future for us will be in generating more original content . We aren ’ t confined by platforms such as podcasts , commercials or films , so this includes the metaverse , experiential events - not just traditional forms . It ’ s all about the story , regardless of the universe it ’ s within .

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