Technology Magazine April 2022 | Page 26

» Traditionally , we punch above our weight here in terms of talent , and there is a great history in writing , acting , filmmaking , and even now video games in Britain - as well as easier access to talent from Europe . Many of Britain ’ s famous studios , such as Elstree , nearly went out of business in the 70s , as the industry was ground to a halt by trade unions . But now the environment is more flexible , and we don ’ t have the writers ’ strikes , for instance , that Hollywood has to withstand . Britain has a great geographical position and the government gives 30 % back in tax rebates for original content , an incentive that has generated £ 8 for every £ 1 spent . I believe that pound-for-pound , Britain is the best place to work in the world for creative industries .

» We aren ’ t pigeon-holed by industry or sector , so we can leverage this to help clients who may want to talk to other audiences outside of their usual space . Our lack of sector restrictions means we can offer different ideas and a high level of understanding when it comes to people ’ s needs . It also means that on any given day , you could be working for a different client on an entirely different project , so it means we can attract great talent - and through that , excite clients who want to work with the best .

» I like to think we ’ re the ones changing things . That ’ s the thing with creative disruption , you have to be the ones disrupting .