he race to implement generative AI in enterprise environments has revealed a fundamental truth: access to powerful AI models is no longer a differentiator. What matters now is the ability to integrate those models with proprietary business information.
“ Today, anyone with a credit card can access state of the art AI – the real differentiator is when you can combine that AI with the unique data you have about your business and customers,” says Rahul Pathak, Vice President of Data & AI GTM( go-to-market) at AWS.
In his role, Rahul works with organisations worldwide on their AI implementation strategies, with particular emphasis on the data foundations necessary for success. His background includes helping develop key AWS data services hat now serve as infrastructure for AI applications.
“ I collaborate with global specialists, sales, and partner teams to ensure our customers can effectively harness their data and AI capabilities, enabling them to create real value for their businesses,” he explains.“ For instance, by using AWS’ purpose-built services,
42 April 2025