THE TECHNOLOGY INTERVIEW
professional-grade images from text or images provided in prompts – into its creative process,” he notes.“ Amazon Nova Reel reduces the overall time it takes to generate new assets from weeks to days.”
Enterprise software provider SAP is another company integrating Nova models into its AI infrastructure.“ SAP is integrating Amazon Nova models into its SAP AI Core generative AI hub’ s family of supported large language models,” Rahul explains.“ This enables developers to create new skills for Joule, SAP’ s AI assistant, and securely build AI-driven solutions that harness the full business context captured in SAP data, enabling automation, personalisation and advanced solutions like supply chain planning.”
AWS Trainium chips reduce AI costs while improving performance The escalating computational demands of advanced AI models have prompted AWS to develop its own accelerator hardware. As Rahul explains, this custom silicon development is a direct response to customer requirements for both performance and efficiency.
“ As models grow in size, they are pushing the limits of compute and networking infrastructure as customers seek to reduce training times and inference latency,” he notes.“ Even with the fastest accelerated instances available today, customers want more performance and scale to train these increasingly sophisticated models faster, at a lower cost.”
“ Organisations that have a clear data strategy and already invested in a data foundation in the cloud have a strong advantage when it comes to adopting AI”
RAHUL PATHAK, VP DATA & AI GTM, AWS
44 April 2025