TECHNOLOGY the board through predictive models and the creation of personalised data sets . “ The technology is focused on predictive analytics , machine learning capabilities , automated task assignments and so on ,” adds Ackerman .
Additionally , ServiceNow ’ s acquisition of virtual messaging service Qlue has emphasised the company ’ s interest in chat bot technology , which will become implemented within its customer service and security divisions . Repurposing the technology will enable it to become fully integrated with ServiceNow ’ s platform , and ensure the company remains focused on building strong relationships with customers and corporations .
Further transformations At present , ServiceNow remains one of the only Enterprise Service Management SaaS companies within the Middle East , and the company is achieving increased growth in this area . “ We are much larger now and have a much stronger base ,” says Ackerman . “ This has allowed us to move into new positions
“ The way we approach service management and end-service management is significantly different to other organisations ”
and opportunities that were not available before .”
One such position is the development of ServiceNow ’ s recentlyreleased application , Jakarta , which will bring a number of other acquisitions to market within its platform . Jakarta encompasses seven new application models and functionalities , solely influenced by IT and business sectors , but will also feed into the company ’ s move towards the security space . Working closely with a number of
– Mark Ackerman , Regional Sales Director for the Middle East partners to structure the company ’ s
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