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In any technology conversation , it is often easy to forget the key role that employees , suppliers and people will play . That expertise element cannot be underestimated . Vaczi firmly subscribes to that notion . “[ m ] PLATFORM requires a unique set of skills in order to deliver it ,” he says . “ We are really proud of the diversity of our teams who come from media planning , buying , programming , data science , analytics and trading backgrounds .’’
“ That we have all of these specialists under one roof cannot be understated . Our people are what makes [ m ] PLATFORM truly unique .”
Attracting this talent is often a challenge , but it is a challenge that Siddons feels GroupM has been incredibly successful at doing so .
Vaczi confirms , “ it is incredibly important that we have the best people . We do this by making it a company that people genuinely want to work for .’’
“ A key part of that for me , is that cross pollination of skills , talents and ideas . People really benefit from being a part of GroupM and it shows .”
Siddons points to GroupM as having one of the lowest turnovers of staff since he ’ s been there , not just in the industry but also across the region .
GroupM also has one eye on the future workforce and works closely with local universities and schools to foster a pathway for the next generation of students who can drive the company to new levels of innovation .
When identifying the challenge that lies ahead ,
“ HAVING A SHARED VISION WITH THESE PARTNERS IS CRUCIAL . WHEN WE PARTNER WITH THESE COMPANIES , WE AIM FOR MULTIYEAR LONG-TERM RELATIONSHIPS . THIS REALLY ENSURES THAT WE ARE AIMING FOR THE SAME GOAL AND THIS APPLIES ACROSS OUR ENTIRE GLOBAL PRESENCE ”
Daniel Vaczi , [ m ] PLATFORM MENA Head of Data & Technology
AUGUST 2018