MIDDLE EAST
GroupM looked at partner relationships and how those relationships can push the capabilities of the company . In any technology transformation or journey , no company can do it alone .
“ As much as we want to use our own people , in some cases we do need to look to our suppliers and partners to help push our capabilities and our skillsets in order to achieve our project goals or roadmap ,” says Vaczi .
“ Having a shared vision with these partners is crucial . When we partner with these companies , we aim for multiyear long-term relationships . This really ensures that we are aiming for the same goal and this applies across our entire global presence .’’
Both Siddons and Vaczi have been on a considerable journey over the last few years through the development of [ m ] PLAT-
FORM , but both admit that for them the journey is very much still at the beginning .
As the company embraces the future of digital , it will do so by building on the foundations of [ m ] PLATFORM . Data will only continue to define and redefine the industry and so GroupM will continuously place data at the very core of its operations in order to gain better insights which will drive greater results for its clients .
“ At GroupM we continue to re-invest into our people and technology ,” he says .
“ We are looking to innovate every week so that we are operating in a very different place than we were last week and will be in a very different place next week .”
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