MIDDLE EAST
“ Most customers are not very clear on what they want and what they ’ re looking for . When reaching out to the customer , whether it ’ s for a product or a service , we have to create a journey for them . Customer engagement is very important to alter the entire lifecycle journey ,” observes Srivastav .
By engaging with customers , Union Insurance has also sought to gain further understanding of customer age , demographic , nationality and preferences , in order to offer the best services and products , mitigate potential risks and protect their coverage .
DIGITALLY ENABLED Engaging with customers on a variety of digital platforms , such as mobile and online , customers are now able to purchase life , health , and motor insurance at their own convenience . Bolstered by the
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