THE INSURANCE INDUSTRY AND THE NEED FOR DIGITALISATION
THE DIGITAL TRANSFORMATION OF MAPFRE LATIN AMERICA
LATIN AMERICA
LATAM Norte with a focus on Mexico , taking the company ’ s operations to the next level in the region .
He has lived moments of vital importance in the company : mergers , acquisitions , the internationalisation of MAPFRE and the beginnings of globalisation . He has also been a key agent in the creation of the corporate technology and process team that today is one of the three support units of the group worldwide .
As regards his role , his biggest responsibility or challenge has been based on the digital transformation of the northern region of Latin America , coordinating and integrating it within a global strategy . These efforts have been rewarded with the 2018 HITEC50 recognition by HITEC , the global executive leadership organisation .
“ We are implementing Agile methodologies in business projects and , of course , in projects in the technological field , which allows us to have two workspaces in the OpenSpace environment for the region . That is the area in which I am developing my activity at this moment ”.
THE INSURANCE INDUSTRY AND THE NEED FOR DIGITALISATION
As a result of the fourth industrial revolution , digitalisation is giving the customer a privileged position .
Cumbrado identifies digital transformation as the key for insurance companies to offer new products with faster , more efficient and simpler cycles and services with automation as a basis , as well as the improvement of accident prevention and prevention schemes . “ MAPFRE and the insurance companies are obliged to get involved in a digital transformation because this will allow them to have new business opportunities , and they will see an improvement in operation , productivity and in the new business environments that are about to appear ,” analyses Cumbrado .
THE DIGITAL TRANSFORMATION OF MAPFRE LATIN AMERICA
Given this scenario , MAPFRE built its digital transformation in two axes :
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