CULTURE SHIFT IN THE COMPANY
MAPFRE
312 technology and people , with a strategic focus on operational improvement for the customer .
As pointed by Cumbrado , the key to the success of MAPFRE ’ s digital transformation has been the ability to work with distributed teams , defining a technology strategy and global processes , as well as the coexistence between the global corporate needs and the regional needs of each country .
From this base , the strategy has been deployed in all the countries where MAPFRE operates in Latin America , adapting to the singularities of each one . Big data and analytics have been essential elements to understand consumers , the penetration of new products and services , the definition of advanced rates and pricing models and the location of points of assistance where there is greater road circulation .
Likewise , thanks to big data and analytics , MAPFRE is developing a 360 view of its clients that allows interaction through different physical and digital media in order to respond accurately to segmentation . This approach takes into account the fact that a person can vary in social and work positioning in the course of a single day .
MAPFRE has also developed its own software , implemented to periodically audit and monitor the alignment of operations with the global digital transformation strategy . In total , approximately 660 projects have been developed to streamline operations based on global intranet connectivity and distributed in different countries .
CULTURE SHIFT IN THE COMPANY
Of course , the digital transformation in MAPFRE is bringing changes related to organisation and work culture .
Cumbrado offers us his vision in this regard : “ Without a doubt , this is a relevant moment in the organisations , since three generations coexist at the same time . In the traditional model , the bosses were older people who had the highest level of knowledge , but now the dynamics have changed . We have to learn that people with more experience can have bosses much younger than them and age does not
AUGUST 2018