OMD APAC

114 ment . “ We speak with Google and Facebook regularly about how we can innovate further for our clients and make sure we really push the envelope for their businesses .” That way , OMD can combine global insights from a plethora of companies and consumers that even a giant like McDonald ’ s could only dream of on its own .

OMD and Google have launched around 200 new technology features in APAC over the past year and many have been expanded across multiple clients . A strong example is TV to online attribution : clients often struggle to gauge the efficacy of TV adverts . “ We sat down with Google and , using Bayesian inference , created an

AUGUST 2019