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“ We put ourselves in the shoes of the consumer and understand who the core target audience is ”
— Rochelle Chhaya , COO , OMD APAC algorithm and baseline of brand search terms . 20 minutes prior and 20 minutes post the TV advert , we can track spikes in search terms to infer whether the TV campaign had genuinely impacted search trends .”
“ Everything we do today starts and ends with technology ,” says Chhaya . Omnicom is set to continue leveraging digital solutions to provide local insights whilst maintaining best practice through strict guidelines and talent development . “ We have an online program , face to face training
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