AVAYA
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“ The industry itself uniquely allows Avaya to position itself as an industry expert ”
— Tim Gogal , Senior Director of Client Experience Innovation , Avaya
We ’ re moving away from simply focusing on contact centers and looking at a larger digital transformation imperative ,” Gogal says . “ We ’ re understanding how customers are communicating with brands and social media using crowd sourcing websites , and we ’ re addressing the larger understanding that customer service today , in a digital transformation mindset , is completely different than the industry as a whole .” Having previously worked as a contact center agent , Gogal realised there was a better way of doing business if organizations could align technologies with customer service strategies . Through his analysis of the strategy , Gogal earned his place as a global voice architect which led to him selling the technology that can transform businesses .
With the proliferation of mobile devices , Avaya ensures it is offering the most advanced services whilst maintaining a tailored approach , enhancing efficiency and desirability in its communications component . “ Digital transformation is ultimately defining that there ’ s a larger imperative at play ; it encompasses much more
AUGUST 2019