CLICK TO WATCH : ‘ AVAYA THROUGH THE EYES OF OUR EMPLOYEES ’ 277 than just technology . It encompasses the importance of understanding who is at the other end of the communication channel – whether it ’ s a phone call , a chat or an SMS – and giving that particular individual the opportunity to communicate through the channel that ’ s most appropriate and most effective for them ,” comments Gogal . “ I have a team of software developers that focus on creating individual , customised and unique experiences on a case by case basis for each and every one of our clients .”
Avaya ’ s omnichannel approach
has enabled it to adapt to customers ’ needs . “ We have the ability to integrate very seamlessly with virtually any enterprise application that ’ s available and bring the contextual data sets of those back-office applications into the overall client experience . We are uniquely positioned to provide our clients with a personalized service across virtually any media channel and that ’ s a fundamental game changer for us ,” Gogal adds .
“ Avaya ’ s business lineage leads us back to the 1-800 patent . Having such a strong legacy in the communications
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