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When a company loses trust in this era of global connectivity , they will have a difficult time growing and innovating . Almost two-thirds ( 66 %) of people believe that trust in companies matters more than it did a year ago , with nearly three-fifths ( 59 %) believing that companies could be more transparent with how they use customer data .
At Salesforce , trust is our number one value — nothing is more important than the trust of our customers and all of our stakeholders — employees , partners , communities , the environment . Companies need to hold themselves accountable to our customers , our employees , the environment and our communities . Without this , trust cannot be rebuilt .
Salesforce recently added a new feature called ‘ Customer 360 ’ to its CRM platform ? What does this unified data platform offer and why is it needed today ? Has there been any other additions ? The latest Salesforce Connected Customer report found that 78 % of customers expect consistent interactions with a company regardless of
the department they ’ re dealing with , yet only 50 % of companies tailor their engagement based on a customer ’ s past interactions .
The next-generation Customer Data Platform , Customer 360 , allows users to build a 360-degree view of every customer , unifying customer data throughout the entire organisation so that every engagement can be personalised and contextualised .
AUGUST 2019