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Following Connections 2019 in San Diego , Customer 360 brings customer data platform to the world ’ s number one CRM platform . From real-time engagement based on demographics , engagement history and all the customer data available , to optimisation based on Einstein insights as to how and when to engage with customers to drive loyalty and improve business performance .
“ Customers do not settle for fragmented experiences and expect brands to know and care about them ”
— Paul Smith , Executive Vice President and General Manager at Salesforce UK
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