Technology Magazine August 2021 | Page 122

Human data mining
AI & DATA ANALYTICS

Human data mining

Pawel Rzeszucinski , Head of Data and AI at Central Nic : “ It ’ s becoming increasingly difficult to find services and utilities where data from sources pertaining to humans is not processed by machine learning algorithms or Ai in some way . The digital era provides unlimited possibilities for using and continuously improving machine learning and the ever-increasing volumes of data increase the accuracy of such systems . Access to analytic tools and computational resources is being democratised , giving more people the capabilities to implement AI without necessarily understanding how it works or what it is doing ”. where the challenge is selecting the appropriate solution and applying it effectively .
Jervis adds the use of AI in human data mining offers substantial time and cost savings and gives the example of transcribing audio recordings from a meeting into written form .
“ What would take a human maybe a couple of hours will take AI a few minutes , plus AI does not need time off and can run as long as required . Also , in data mining , AI can discover patterns we may not even be looking for , meaning it will identify patterns or problem areas that have been developing under the radar ”.
Professor Dr . Mohammad Madhavi , Professor for Data Science at GISMA Business School adds his thoughts : “ When mining human-related data , AI offers predictive models to automate human tasks . This is mainly due to machine learning models that can learn human decision-making processes .
122 August 2021