AI & DATA ANALYTICS
“ Personalised content can be more engaging and it is more beneficial for providers if they can target effectively ”
PAWEL RZESZUCINSKI HEAD OF DATA AND AI , CENTRAL NIC
These models can process our historical data , learn how we did specific tasks in the past , and do these for our future data automatically ”. And Pawel Rzeszucinski , Head of Data and AI at global internet services company , Central Nic , goes on : “ In everyday life , there are endless examples where AI is working and most people won ’ t even realise it . The advertising industry , for example , serves personalised content based on so many data points related to each individual , including tracking search phrases , social media activities , or geolocation . Personal assistants such as Siri , Alexa , and Cortana , learn our habits , voice inflexions and verbal patterns to recommend things and make suggestions , as do chatbots . Personalised content can be more engaging and it is more beneficial for providers if they can target effectively ”.
The many use cases According to Dr . Garfield Benjamin , a Postdoctoral Researcher at Solent University , there are seemingly endless use cases where this AI is employed . “ This can be automatically converting a scanned
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