Martin Baschnagel , CTO and Group Chief Enterprise Architect at Migros , discusses the company ’ s data-driven approach to accelerating digital transformation
MIGROS-GENOSSENSCHAFTS-BUND
Martin Baschnagel , CTO and Group Chief Enterprise Architect at Migros , discusses the company ’ s data-driven approach to accelerating digital transformation
At its core , Migros is a retail organisation committed to improving people ’ s quality of life in our society . “ Our values are Community - We are close ; Responsibility - We do good ; and Pioneering spirit - We create something new ,” explains Martin Baschnagel , CTO and Group Chief Enterprise Architect at Migros . He adds : “ We are the biggest private employer in Switzerland ; our core business is in retail including its own production , but we are also very active in finance , travel , health and in the area of sustainability as well as social engagement ”. Since our founding in 1925 , Migros has grown into an ecosystem of 240 legal entities .
After joining the company in February 2021 , Baschnagel has consistently been involved in driving the digital transformation in all business areas .
A data-driven approach to accelerating digital transformation Migros ' ambition is to become a truly datadriven company .
“ Migros would like to offer its customer a first-class and fully consistent experience , which means that the data is used consistently and at the same time securely across our entire ecosystem in an ethical and safe way ,” says Baschnagel . “ We want to gain the maximum value from our data in order to improve our processes from the supply chain and procurement functions to our customer in-store ” technologymagazine . com 33