MIGROS-GENOSSENSCHAFTS-BUND
1925 Year Founded
100,000 Number of Employees
28,932Mio . CHF Revenue
“ THE PANDEMIC KICK STARTED A MAJOR SHIFT TO ONLINE RETAIL CUSTOMERS AND THE DEMAND FOR A SEAMLESS EXPERIENCE BETWEEN ONLINE AND OFFLINE OPERATIONS ”
MARTIN BASCHNAGEL CTO AND GROUP CHIEF ENTERPRISE ARCHITECT AT MIGROS
Two use case examples for this field within Migros , are : Firstly , the M OPEX Tower , which provides visibility and a reduction of 70 % carbon footprint on truck deliveries by 2030 . Secondly , the ability to provide real-time individual recommendations for customers with an omnichannel experience .
The organisation places importance on being open and honest . “ At Migros , we attach great importance to providing full transparency towards our customers ”. “ An example of this is the sustainability of our products and our own production with formats like ‘ M-Check ’ or ‘ V-Love ’,” says Baschangel . A capability that its data-driven approach has helped them to achieve .
34 August 2022