MIGROS-GENOSSENSCHAFTS-BUND
MARTIN BASCHNAGEL
TITLE : CTO AND GROUP CHIEF ENTERPRISE ARCHITECT
LOCATION : ZURICH , SWITZERLAND
From a modern data and analytics platform to a data-driven retailer Dedicated to its vision of ‘ Systems of Insight ’, Migros is laying down the foundations for becoming a data-driven retailer with a modern data and analytics platform . “ This will harmonise our current heterogeneous DWH landscape and enable data democratisation ,” explains Baschnagel .
“ Part of this platform includes the development of a data catalogue , which enables us to use the data in the Migros ecosystem efficiently and securely and to know in real-time where data is located , where it comes from and it ’ s quality .
EXECUTIVE BIO
An enthusiastic agile leader who deeply cares about architecture and technology to ensure it delivers appropriate value to business .
Parallel to his job , Martin completed his studies in Computer Science and in Management , Technology and Economics at ETH . He started his career as a software developer . He then moved to Swisscom as an Enterprise Architect , where he was first responsible for the architecture of Mobile , then for CRM and Online , and finally took over responsibility for the entire architecture landscape .
Since February 2021 , Martin is responsible for technology and enterprise architecture at Migros . In this role , Martin drives the digital transformation with his team , working on the vision for Systems of Insight , the Journey to the Cloud , and the simplification of the IT landscape .