ENTERPRISE IT at a near-constant rate . As Arlia describes , generative AI ’ s ability to produce customerfacing copy is a godsend to teams who are already stretched to capacity .
“ For example , AI technologies can be used to create initial drafts of social copy that incorporate a brand ’ s tone and its preferred emojis , hashtags or questions , while ensuring that AI-generated responses are underpinned by important customer data ,” she explains .
“ We ’ re already familiar with chatbots , but they are nowhere near the realistic mimicking of human conversation that these new models offer in the delivery of instant and accurate customer support ”
ALEC BOERE ASSOCIATE PARTNER FOR AI AND AUTOMATION , EUROPE
INFOSYS CONSULTING
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