ENTERPRISE IT
The
REAL potential of generative AI
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“ It ’ s easy to get caught up in the capabilities of generative AI , but it ’ s important to stress that this technology isn ’ t a people replacer ”
ZARNAZ ARLIA CMO , EMPLIFI
“ This is possible because openAI ChatGPT framework is a state-of-the-art language generation model trained on a massive amount of available text data , rules , and algorithms from the internet to generate human-like text based on a given prompt . The programme can then be trained and calibrated with more information to produce responses at scale .
“ However , while social media copy generated by AI might be a useful starting point to speed up the process , a human touch is vital to ensure posts are on brand and customer responses are factually accurate and feel authentic . After all , AI models are only as accurate as the data it ’ s built on , which for ChatGPT stops in 2021 .”
Measuring CX performance at scale AI technologies can also be used to blend competitive intelligence , market trends and customer data at speeds that no human can achieve . While performance analysis isn ’ t simple , the more information a brand has at their fingertips , the better informed their decisions will be – even more so if they have programs in place to act upon this intelligence .
But while the benefits of generative AI are plentiful , we can ’ t ignore the privacy concerns raised around the datasets that underpin ChatGPT ’ s AI models . “ From a
84 August 2023