IOT
f you ’ ve been to a live music gig at any venue , let alone a large arena , you will be familiar with the need to queue . Queuing is not only inconvenient and time-consuming for concert-goers , but also puts pressure on staff working at a venue to deliver an efficient and comfortable service for concertgoers .
In considering this , Amazon has been eager to solve the issue of queueing at the O2 Arena in London with the debut of a new Just Walk Out store . The store has been developed as part of a partnership between Amazon Web Services ( AWS ) and the O2 , in addition to the venue ’ s catering organisation Levy , and global financial technology platform , Adyen .
Powered by IoT sensors and generative AI ( Gen AI ) technology , Just Walk Out stores enable customers to tap their card or mobile wallet to obtain their chosen refreshments , enabling them to return to their seats quickly to avoid missing parts of the show they are attending .
AWS aims to use the technology to triple the number of third-party stores across the UK in 2024 , suggesting that its store within the O2 Arena is just the start . Here , Technology Magazine spoke with leading executives overseeing the project on what they believe the impact of the technology will have on its customer base .
“ Is that it ?” Just Walk Out stores , explained The store within the O2 Arena was first launched in July 2024 , with the second set to open in October 2024 . A worldfamous live entertainment venue , it is
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