alongside being able to pour the volume of pints we need and allow people to , has been a major source of investment and time and energy from the companies involved in this project .” With the store boasting technology and speed , it has the capabilities to serve thousands of people at an event . Its purpose is to prevent queues and allow the venue to serve people much quicker than traditional transactions .
The store has multi-dispense units ( MDUs ) that pour trays of 12 pints at a time , loading the trays up to the front counter and picked up by the camera . Investing in this technology allows the O2 venue to free up staff to deal with customers and focus on their role , as opposed to a traditional bar .
Payment is also taken care of up front by the camera technology so all the consumer has to do is browse and help themselves to what they want .
“ We are designing and working on what the sort of future stores will look like . We have every intention of rolling out multiple stores over the next few years ,” Adam notes .
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