We are living in a digital world which produces such a huge amount of data . The volume is impossible to organise efficiently – too much for humans alone to manage and analyse . Today ’ s data management does not have to be something which is just the responsibility of a team of data scientists . AI-enabled software exists to enable businesses to easily access and draw insights from vast data sets . Organisations should make use of tools available on the market to help cleanse , collate and analyse their data to get the maximum value from the data they collect .
Q . WHY DO YOU THINK IT IS IMPORTANT FOR CUSTOMERS TO HAVE CONTROL OVER THEIR DATA ?
» It is simply the right thing to do . At Zoho , we believe customer data belongs to them and them alone . We believe the only way to develop customer trust and to treat customers well is to safeguard their data . This means only using it for the stated and primary purpose of improving their experience in using our services . We only use customer data to help assess how products are being used for us to see what adaptations are necessary for us to deliver the best products and solutions that align with their needs . We are firm in our stance to never monetise data – it is not ours to make money from .
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