Technology Magazine December 2017 | Page 105

Since establishing its publisher relationship with Criteo ( NASDAQ : CRTO ), the commerce marketing leader , in 2016 , Creative Media Works , operating as BBM , has expanded its access to premium brands and high-value advertisers , resulting in signifi cant increases in in-app engagement for brands through BBM Messenger .

BBM is the largest messaging platform in Indonesia and has more than 60 million monthly active users . Since it was created in August 2005 , BBM has evolved from a pure messaging application for text and video communications to online social ecosystem unifying chat , social , commerce and services like bill payments , top-ups , vouchers / coupons , games , comics , news , video , shopping , travel , sport , career and polls .

BBM Messenger ’ s strength lies in its ability to convert app traffi c into consumer engagement , thereby enabling eCommerce players with ads within BBM to increase online sales and engagement . BBM leveraged Criteo to accomplish the following :

• Effi ciently pinpoint or target specifi c users within BBM Messenger ’ s user base , by leveraging The Criteo Engine ’ s ability to understand each consumer ’ s online browsing and purchasing behaviour .

• Optimise BBM Messenger ’ s ad inventory by allowing premium , high-value advertisers to engage more effectively with BBM Messenger users through personalised and brand-appropriate ads delivered in real-time .

“ Indonesians spend an average of 5.5 hours a day on apps and the mobile web , with BBM Messenger being one of the top mobile apps when it comes to usage frequency and duration . For brands looking to grow online sales in Indonesia , in-app advertising on BBM Messenger is a massive consumer engagement opportunity . Criteo ’ s machine learning algorithms intelligently match publishers ’ ad inventories with brands ’ dynamic ads to achieve the best consumer engagement results . We look forward to continuing to help platforms like BBM Messenger maximise revenue , while helping brands maximise digital ad spending ,”

said Dushyant Sapre , Regional Director , Global Supply and Business Development , Asia-Pacifi c , Criteo .

Results from Criteo ’ s Collaboration with BBM Since becoming a Criteo publisher , BBM has achieved the following results :

• 50 percent increase in overall click-through rates on the BBM platform

• 50 percent increase in click-through rates for retailrelated ads on the BBM platform

• 50 percent increase in BBM ’ s daily ad revenue

“ BBM Messenger works with the best-in-breed partners globally , as part of a continuous effort to provide an enriched user experience , while delivering optimal results to brands and advertisers . The partnership with Criteo gives us access to a robust network of premium and high-value advertisers , while increasing our user engagement and click-through rates . In addition , this collaboration allows both teams to collectively explore various ad formats and methods that work best for brands looking to engage mobile consumers in Indonesia ,” said Matthew Talbot , CEO of Creative Media Works , the company that operates and runs BBM globally . Click here to watch how BBM worked with Criteo

Creative Media Works now operates under the BBM banner as a stand-alone consumer focused business with teams operating from Waterloo , Mississauga , Ottawa , Singapore , Jakarta , UAE and South Africa . For more information , visit www . bbm . com . Introducing the Criteo Commerce Marketing Ecosystem :

Criteo , the leader in commerce marketing , is building the highest performing and open commerce marketing ecosystem to drive profi ts and sales for retailers and brands . 2,700 Criteo team members partner with 16,000 customers and thousands of publishers across the globe to deliver performance at scale by connecting shoppers to the things they need and love . Designed for commerce , Criteo Commerce Marketing Ecosystem sees over $ 550 billion in annual commerce sales data . For more information , please visit www . criteo . com or email APACMarketing @ criteo . com .