market . The external creative economy is a vital source of new ideas and talent and helps us deliver many of our digital products , whether it is the BBC Music app or the range of online games that we put out for popular brands such as Danger Mouse and Dr Who .
What trends do you think are the ones to look out for in the coming years ? It ’ s incredible to think that the iPhone is only just 10 years old , that Snapchat has only been around for six years and that Facebook has more users than the population of China . Whether it is artificial intelligence , voice interfaces or driverless cars , there will be many digital technologies that will impact all areas of our lives and bring about major changes in the coming years .
One area that I ’ m particularly interested in at the moment is augmented reality : the merging of digital content with the real world . Augmented reality has the potential to have a huge impact on the way that we consume information and media content – instead of taking your smartphone out of your pocket to see the latest news headlines , you might be able to simply see the headlines projected directly in front of you as you walk down the street .
“ It ’ s incredible to think that the iPhone is only just 10 years old , that Snapchat has only been around for six years and that Facebook has more users than the population of China ”
– Cyrus Saihan , Head of Digital Partnerships , BBC
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