INSIGHT

personalisation could happen without anyone having to press a button , sign in and out or change user profiles .

How closely do you work with the big tech corporations such as Google , Apple and Amazon ? Our audiences are spending an increasing amount of time on the devices and platforms that large technology companies such as Google , Apple , Facebook and Amazon own and operate , and so we work closely with these companies in a range of areas . Whether it is the success of Radio 1 publishing videos on YouTube or BBC News being one of the most followed news accounts on Facebook , BBC content has a strong presence on new and emerging platforms .

We also regularly partner with the large technology companies in new areas of innovation . For example , Amazon , Google and others are investing heavily in a voice-controlled future and we have worked with the companies in this area . As a result of this work , our news and radio services can be discovered and accessed on Amazon Alexa and Google Home , in turn helping us to explore how speaking to our digital devices might offer the chance to enhance our services and benefit our audiences .

Likewise , do you work with any smaller , disruptive companies ? We work with all types of companies , from small start-ups and agencies to the global technology giants . In recent years we have worked with several small UK companies that have enabled us to experiment with new innovations , ranging from crowd-sourcing videos from audiences for documentaries , to creating award winning interactive video and virtual reality experiences .

The BBC spends around £ 30m a year with digital agencies , many of them in the UK . Our ongoing collaboration with independent digital agencies is essential and helps us deliver a constant stream of innovation and creativity that enables us to compete successfully for audience attention in an ever-more crowded and global

12 December 2017