AFRICA technology , there is significant market opportunity for Diebold Nixdorf to tap into and support .
Mobile technology has also supported the integration and application of further digitisation strategies and financial technologies , and has encouraged a more efficient , connected customer experience .
“ Mobile technologies have enabled banks to partner with major service providers to transform the access and payment of services ,” explains Marques . “ The consumer experience should always be at the center of technological development .
“ Financial institutions must provide a seamless interaction through different physical and digital channels ( mobile , online , ATM ), where they can leverage Diebold Nixdorf ’ s solutions to create such experiences .”
Research results from ATM Marketplace ’ s ATM Future Trends 2017 report identified mobile technology as the number one factor that will have the greatest impact on the ATM industry globally .
“ Ironically , according to a
2017 Forrester research report entitled Banking on Millennials : It ’ s not all about mobile , more than half of younger millennials and almost two-thirds of older millennials expect to access all their accounts with a bank within a single mobile app ,” Marques continues .
“ Furthermore , almost three quarters of older millennials and two-thirds of younger millennials have used a smartphone or tablet for day-to-day banking in the past three months . Today ’ s consumers want personalised , secure transactions and a seamless experience .
“ Consumers demand to be treated as a unique individual , not just a number ,” notes Marques . “ Therefore , financial institutions need to not just provide value , but rather customised experiences using secure technologies to engage , onboard and deepen relationships with consumers .”
Mobile banking vs ATMs “ The mobile smartphone boom across the continent and the rapid adoption of mobile banking will
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