EUROPE club to look at ways to further shape the fan experience into something exceptional .
So , what further challenges does West Ham have to tackle ?
With its vast demographic , catering for all ages , Bohndiek explains that there will be different levels of knowledge not only from a technological perspective , but also the history surrounding the club itself . “ Some older fans will know who Bobby Moore was , what he achieved and the legendary status he has . A 10-year-old will perhaps not have that context ,” he says . “ What better way than to use something like augmented reality , and have a young fan view the history and culture of the club through a medium in which they are used to . They will then start sharing this experience and happiness with the game on social media .
“ Fans have got this connected world in which they can tap into . They want to be talking to people . They want their friends and family involved and understanding what they ’ re doing or be showing off that they ’ re at a particular match ,” Bohndiek continues . “ They want to be sharing photos , sharing videos , sharing clips and emotions and feelings they were having at that time .
“ So , there ’ s now two products when you come to football . There ’ s the on-the-field experience and watching the match . But there ’ s actually a wrap-around experience that transcends the operational . How do you get to the grounds ? How are the bag searches ? Could you find your seat ok ? And then there ’ s the engagement side : Did you have fun , did you use the app , did you win a prize , did you compete with these people , did you meet a player afterwards , and that wrap-around .”
However , despite its challenges , West Ham ’ s IT migration project completed on time and within budget , an impressive feat for any project of such magnitude . Impacting all areas of the business , West Ham remains committed to developing new and existing technologies to cater towards its fans .
It ’ s partnership with Ricoh will
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