Technology Magazine December 2017 | Page 62

WEST HAM UNITED F . C .
also see the transformation of its merchandising for the future . With ambitions to make all of its services multilingual , West Ham is continuing to work with Ricoh , which is working towards developing the industrial process of printing commercial products , such as its t-shirts and wallpaper , and tailor these products to its fans .
“ By taking any photo of any fan at a game , we want to have the ability to get his or her image printed on these products , which can be paid for on the day or delivered to a fan ’ s home as an additional bonus , and create a treasured memory for our fans ,” explains Bohndiek .
“ Paperless is becoming more common as it revolves in new verticals and new markets . We ’ ll continue working with Ricoh to push those sorts of elements . Equally , they ’ re also looking at the Internet of Things world more around virtual presence devices , which we would like to be involved with in the future .”
With such breadth of sporting knowledge and talent , Bohndiek notes that he is soon to leave West Ham Football Club , as its IT migration is now complete . With over
62 December 2017