RETAIL

To deliver a disruptive and differentiated vision for the sports betting and casino sector .” That ’ s the mission statement of BetBright .

Founded in 2012 , BetBright is a digital entertainment company , providing an innovative and unique online platform for gambling as well as an online casino . Based in Dublin , and operating throughout the UK , it is not the only gambling group of its kind , so how can it stand apart from its competitors ? How can BetBright disrupt an already crowded market ?

That task falls into the hands of Marcus Brennan , the founder and CEO , and Ronan Murphy , Technology Director . Thankfully for the company , both men bring unrivalled experience in the technology and gaming space .

For Brennan , having launched the world ’ s first mobile subscription lottery service in Ireland , the key to pushing the boundaries with BetBright is his core belief in technology and innovation .

“ I bring the same ethos and approach to BetBright that I have brought to my previous businesses ,” says Brennan , “ which is a belief in technology ownership as an enabler of innovation , differentiation and speed to market in order to disrupt .” This is a sentiment echoed by Murphy , who himself comes from a career with significant experience in transforming the gaming industry , a career that saw him develop automation for Paddy Power , work with Finsoft ( Sportsbook provider ) and Boss Media ( Poker and Casino ) as well as working with Disney .

“ I believe in making the most of technology , processes and people to deliver superior results ,” he says . “ I have spent over 25 years building and operating complex software . This has given me the experience to be able to focus on what is important : what will thrill our customers .”

Growth and disruption Since its launch in 2012 , BetBright has grown significantly , with forecasts predicting that the company will see revenues increase by at least 170 % for 2017 over 2016 .

In this time , the company has also seen a major expansion of staff , with

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