BETBRIGHT
around 120 people now operating under the BetBright umbrella , 70 % of which focus directly on technology , product and marketing .
So , what is the overall vision of BetBright , and how will it not fall into the trap of being just another online betting platform ?
“ The long-term vision is to disrupt using big data , our own bespoke recommender and personalisation technologies , superior UX and artificial intelligence across our operations ,” says Brennan . “ It ’ s about bringing the best practice e-commerce technologies and capabilities from outside this sector empowered by our own technology . Technology control is a core value for us .”
While it is most certainly a long-term ambition , the speed with which BetBright has grown shows that continued growth is very much in the immediacy .
“ In 18-24 months ’ time , BetBright will have transformed completely . We have control of our technology ; we are fast , nimble and have a clear vision and understanding of that future product and service . We
“ In 18-24 months ’ time , BetBright will have transformed completely . We have control of our technology ; we are fast , nimble and have a clear vision and understanding of that future product and service . We are ideally positioned to shoot ahead and disrupt ”
MARCUS BRENNAN , CEO
really are ideally positioned to shoot ahead and disrupt .” Says Brennan .
He sees it as an opportunity to tap into significantly untapped potential .
“ People do not realise the potential there is to rethink this sector . We do . We have identified many areas of the gaming experience that can be radically improved ,” he says .
“ The gaming sector can sometime be inward looking . We look for inspiration from many sectors .”
88 December 2017