RETAIL
Marcus Brennan , CEO
Big data It is a pretty bold statement to come into a crowded market and say that you want to disrupt the status quo , particularly when that status quo involves the likes of Paddy Power , Ladbrokes and Bet365 – all wellestablished and hugely successful online gambling companies .
Murphy is keen to stress this use of big data , and how that will be a key driver of innovation . He points to the way in which BetBright will utilise the data captured from its users to inform the company ’ s operations and , in effect , create a more personalised and dynamic user experience in real time .
“ Think YouTube , Amazon , Netflix – all of these companies know their customers behaviours ,” he says , “ and they present videos , movies and services based on who is online . Their content adapts in real time to how people interact with it . It ’ s a dynamic
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