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TO WATCH : ” TOGETHER WE CAN MAKE LIFE BETTER ” 335 actually pay the claim , there are a series of touchpoints along the way ,” he says . “ This digital journey is all about understanding and improving that customer experience . Companies that create exceptional customer experiences can really set themselves apart from their competitors and that ’ s what we are striving to achieve with Zimnat .”
In order to better understand the customer experience , Zimnat has invested in data analytics . For Sachak , the long – term ambition will be for Zimnat to be able to utilise Big Data and Artificial Intelligence in order to move from protecting customers from risk with financial products to actually preventing risk in the first instance . “ Data is the new gold ,” he says . “ Big Data , Blockchain , Artificial Intelligence … technologies like these will enable us to leapfrog the competition . “ Having the ability to use digital technologies to actually help prevent risk from occurring through making intelligent predictions , that would be completely game-changing .”
The challenge that comes with data capture , particularly as an insurer with millions of clients and customers , is
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