AFRICA
341 the company but developing the insurance sector in Zimbabwe . He points to the company ’ s purpose of “ making life better ” and how that starts with changing a negative perception that insurance and insurance companies have in Zimbabwe .
“ There ’ s a general view that insurance companies simply take money from the public and then don ’ t pay up when it comes to claims ,” says Sachak . “ Our digital journey speaks to our responsibility to educate them and change that perception . That ’ s our purpose : making people ’ s lives better . That ’ s what drives us .”
Key to moving forward and to making people ’ s lives better is listening to people and recognising where the company is both succeeding and failing and ultimately , responding . Sachak understands that in order to understand how the company is performing with the customer it must
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