STC
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“Our customers ’ experience and achieving true customer-centric operations have been fundamental principles in our transformation ”
— Haithem M . Alfaraj , Technology & Operations SVP at STC to be successful – we knew we always had to be at the advanced stages of development when it comes to technologies covering infrastructure , platforms , cloud , applications , AI and Big Data to maintain our leading position in MENA ’ s digital revolution . At the same time , we worked on our operating model to ensure it was both agile and collaborative .”
A key focus for Alfaraj was to ensure that STC ’ s technology transformation supported the organisation ’ s wider DARE strategy . This outlines the key pillars under which the business looks to expand : Digitise by becoming a data driven , technologically agile organisation focused on enhanced experiences ; Accelerate core asset performance through cultural and technological change , as well as growing both B2G and B2B market segments to lead the market ; Reinvent the customer experience through the personalisation of interactions with technology to create new , attractive journeys ; and Expand aggressively by pursuing all opportunities for growth related to services and applications , platforms
DECEMBER 2019