“ ZERO UI IS ABOUT HAVING NO VISIBLE USER INTERFACE , AND OMNI UI IS ABOUT HAVING EVERYTHING BECOME AN INTERFACE ”

Andrew Dunbar , General manager EMEA

OMNI UI

The future that Dunbar sees – and how this relates to the customer experience – is characterised by what he calls ‘ Omni UI ’. “ It ’ s not about having no visible user interface ; it ’ s about having everything become an interface ,” he explains . This injection of a digital interface into every element of the customer experience , using IoT , VR / AR and AI , could radically retool the role of places like the high street shopping experience for the customer . “ How do you justify the role of the High

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DECEMBER 2019