DIGITAL MARKETING
DIGIB
92 access to the portal , and “ becoming a Brenntag customer means going through an intensive onboarding process .” For those that have already been cleared , Brenntag Connect is a powerful tool that can access the company ’ s product portfolio , place orders , automate repeat business , access track and trace functionality and an array of other contextual information .
The service is currently live in the US , Germany , Benelux and Scandinavia . “ We have a substantial number of customers already on the platform and it ’ s growing rapidly ,” enthuses Stramrood .
DIGITAL MARKETING
For those who aren ’ t already onboarded as Brenntag customers — a process that the DigiB hub is focused on automating and streamlining as much as is responsible — the third pillar that Stramrood and his team are working on is the publicly accessible face of Brenntag Connect , which is tied into a digital marketing campaign .
The past two years , like any bold endeavour , haven ’ t been without setbacks and challenges . “ The ride has definitely been bumpy at times , from
“ We have a substantial number of customers already on the Brenntag Connect platform and it ’ s growing rapidly ”
— Maarten Stramrood , CDO , Brenntag Group , Managing Director , DigiB hub
DECEMBER 2019